The Double-Edged Impact of Tourism

In 2025, Japan continues to experience a powerful resurgence of tourism that has reshaped both its economy and its cultural landscape. With foreign visitor numbers surpassing pre-pandemic levels, the nation finds itself at a crossroads between economic revitalization and social adaptation. Tourism contributes billions of yen annually, supporting small businesses, local transport systems, and traditional industries like ryokan inns, crafts, and regional cuisine.

Yet, the impact is twofold. While cities like Tokyo, Kyoto, and Osaka benefit from increased spending and global exposure, local communities often grapple with overcrowded streets, rising prices, and shifts in daily routines. Convenience stores stay busier, public transit becomes packed, and locals learn to navigate a new rhythm of coexistence.

Still, many Japanese view this influx as an opportunity—a chance to share their culture and strengthen international connections. Japan’s approach in 2025 showcases a delicate balance between welcoming the world and preserving the calm order that defines its idejntity.